Italian outerwear brand Allegri made its New York debut with a spectacular visual presentation at the Mercedes-Benz Fashion Week. As the only brand showing outdoors, Allegri reveled at this exclusive opportunity and affirmed its power by producing a stunning spectacle.
Allegri revealed its technically stylish Fall 2011 collection against a backdrop of strong tradition with a nod to its past. Among the retrospective coats were some signature collaborative pieces including designers Giorgio Armani, Martin Margiela and Romeo Gigli. This clever arrangement speaks to the creativity and maturity of Allegri.
Guests walked into a courtyard transformed for the occasion with a sea of Italy’s top selling Allegri umbrellas suspended midair and were surrounded by large images narrating 40 years of the brand. Allegri CEO Gian Maria Argentini emphatically states, ” Few can match what Allegri does in outwear —we combine the latest and technologically advanced materials with a fit which is stylish and modern.”
Fall/Winter outfits included some of the most original outerwear materials and styles available in today’s retail marketplace –Techno Wool, Teflon Flannel, Water Repellent Moleskin… Much awe was generated for its Rain Cashmere collection. Allegri has been able to waterproof cashmere without altering its tactile experience. Allegri outerwear reigns as one of the few companies, which has true garment craftsmanship relying on technology research functionality and comfort.