The Jerseys Shore‘s Mike “The Situation” Sorrentino has gotten himself into a situation, alright! His ongoing drama with Abercombie & Fitch ha gotten all the way out of hand. The Situation is suing the company for their marketing stunt earlier in which they issued a statement saying that Sorrentino was a bag look for the brand as if those almost naked teen ads weren’t?!. Nonetheless, Sorrentino is firing back at Abercrombie with own marketing stint. Although his money is now wear near as long as the retail giants, hi fan base certainly might be. This might end up being a social war between money, power and messaging.

Tags: abercrombie and fitch suing the situation, mike the situation, the situation suing abercrombie