Amazon to Live Stream Red Carpet at Costume Institute Benefit
For the first time in its history, red carpet arrivals at The Metropolitan Museum of Art’s renowned Costume Institute Benefit will be live streamed online Monday, May 7, from 6:30–8:30 p.m., on the Vogue, Amazon.com/Fashion,and Metropolitan Museum websites. Hosted by Vogue’s William Norwich and Elettra Wiedemann, the broadcast will include interviews with the gala co-chairs including Carey Mulligan, Miuccia Prada, and Anna Wintour as well as celebrities from the worlds of fashion, film, society, sports, art, business, and music. Special pre-taped segments will be shown on the history of the benefit and on this year’s corresponding exhibition Schiaparelli and Prada: Impossible Conversations. The hosts will ask attending celebrities five additional questions chosen from viewer submissions on Twitter (#MetQuestions) during the streaming. Also, Norwich and Wiedemann will give an inside perspective on preparing for the gala that day on the Celebs on Facebook page, www.facebook.com/celebs. Subscribe to their Timelines (facebook.com/elettra.wiedemann and facebook.com/william.norwich), and Like the Celebs on Facebook Page (www.facebook.com/celebs).
The live stream will be available on www.metmuseum.org/metgala, along with information about the exhibition including images, videos of the galleries, and curators’ commentary. Amazon.com/Fashion will also carry the live stream as will Vogue (vogue.com/videos/live-from-the-mets-2012-costume-institute-gala-redcarpet/), which will also feature the first look inside the benefit, including a video of the musical performance.
The streaming of the event is a collaboration between The Metropolitan Museum of Art, Amazon, and Vogue. The project is generously funded by Amazon, produced by Vogue, and powered by Livestream. Follow the Met on Facebook.com/MetMuseum and Twitter.com/MetMuseum to join in the conversation about the exhibition and gala benefit. Use #ImpossibleConversatons and #MetGala hashtags on Twitter. Follow Vogue on Facebook.com/VogueMagazine and Twitter.com/VogueMagazine. Follow Amazon on Facebook.com/AmazonFashion.
