T-Mobile is unveiling a new ad campaign that reveals another side of our popular brand ambassador, Carly. With this new ad, there is a distinctive departure from their existing campaign as Carly’s magenta summer dresses are replaced by motorcycle leathers and a 1000 cc Ducati superbike, which symbolizes the speed and capabilities of T’Mobile’s 4G network. Entitled “Alter Ego,” the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand. The new ad, which is the first in a series of ads that you’ll see over the next few months leading up to the brand re-launch this Fall.
Consumers can also check out T-Mobile’scompetitive 4G experience first-hand by visiting their new test drive site. The Test Drive site lets consumers check out their amazing 4G experiences by comparing the speeds head-to-head with competitors against one of the latest 4G devices running on the T-Mobile network, whether it’s downloading an app or streaming a movie.