The fashion house has signed an estimated $4 Million deal with the Barclays Center arena — home of the Brooklyn Nets — to sponsor a 700-seat VIP area in a “Calvin Klein Courtside Club,” according to theNew York Post. Each seat will be decorated with the label’s black-and-white logo, in keeping with the stadium color scheme selected by Jay-Z, part owner of the Nets. Calvin Klein will also be a sponsor of one of four entrances to the arena along with EmblemHealth. The $1 billion Barclays Center opens Sept. 28 with a private gala; Calvin Klein, a branch of PVH Corp., generates $7.6 billion in annual worldwide sales, and joins other Barclays “founding” parters including Barclays, Cushman & Wakefield, Foxwoods Resort Casino, Coca-Cola and Ticketmaster.
The ultimate question is, will Calvin Klein open up shop at Atlantic Terminal mall, just next to the actual stadium so that this branding makes even more sense?