Strawberry Shortcake is about to take the fashion world by storm by coming to Paris Fashion Week with a trunk of amazing one-of-a-kind couture outfits. How many of us can boast having a wardrobe with outfits from Sonia Rykiel, Stella Cadente, Cacharel, Antik Batik, Fifi Chachnil or Nathalie Garcon?
Strawberry Shortcake is known in France as Charlotte aux Fraises and beloved by little girls all over the world. All of her new outfits were designed as part of a fundraising effort by Ce Ke du Bonheur, a charity whose proceeds help improve the quality of life of hospitalized children and adolescents.
“Ce Ke du Bonheur is a wonderful organization and we’re thrilled to be able to contribute to its cause of helping children in need,” said Carla Silva vice president of global licensing for American Greetings Properties. “It is also exciting to bring Strawberry Shortcake to Paris Fashion Week, where she’ll take her place among the most stylish women in the world.”
“The mission of our organization is to help improve the lives of hospitalized children in France,” said Helene Sy, President of Ce Ke Du Bonheur. “By partnering with Strawberry Shortcake during Paris Fashion Week, we will be able to secure even more attention for the cause and raise much needed funds to support it.”
Strawberry Shortcake debuted in 1980 as a line of social expressions products, as well as toys, videos, games, crafts and books. The character quickly catapulted from being a little girl with a mop of red yarn curls into superstardom. Since 2002 the property generated more than $4 billion in worldwide retail sales and sold 5 million small dolls. Now a whole new generation of young girls and their moms are rediscovering the freckle face little girl. Strawberry Shortcake is currently the star of her own television series, Strawberry Shortcake’s Berry Bitty Adventures, which is one of the highest rated programs on The Hub television network for girls ages 2-5.