Jockey showcased their all new Spring 2013 mens and women’s underwear last week and The Fashion Reporter was on-site to see their offerings. We couldn’t help but notice the extremely handsome male models and their rock hard bodies dressed in some of the finest underwear money can buy! The mens collection features high grade, smooth cotton which provides for a super comfortable fit. The Jockey branding is now more subtle and the focus is on quality of garments via their new body mapping technology. Now gents can look forward to their underwear fitting to perfection versus them constantly having to adjust their “situation”!
The women’s collection offers two distinct lines of fashion-forward intimates in a variety of styles including bikinis, thongs, hipsters, boyshorts and tanks. The bottoms offer a “cheeky” cut with very modern silhouettes. Each style is available in eye-catching solids and on-trend prints. Fabrications including microfiber modal, nylon and spandex guarantee comfort, while feminine detailing, such as lace, adds a flirty flair.