Beyoncé toasted the launch of her first fragrance, Beyoncé Heat, with family and friends. She was joined by Jay-Z, Usher, Michelle Williams, Sherri Shepherd and sister Solange Knowles, who dj-ed for the guests, to celebrate her latest venture. The old Tiffany & Co. building outside of Union Square was transformed to capture the spirit of the new scent. The outside was illuminated in fiery red lights, infusing the scene with a steamy, sexy aura that embodies Beyoncé’s unique appeal.