Inspired by New York City after dark, Redken turns up the vibrant hair trend with NEW Midnight Edge, modeled by Redken Muse, Crystal Renn. Now even those with dark brunette hair can experience a dramatic new color look accentuated with deep blues and chic silvers created using Chromatics and Shades EQ professional haircolor. Ensure your stylist preps hair with pH-Bonder to help keep hair strong and color vibrant. From precision strokes to broad sweeps of color, this season’s latest trend in bold color is created with Redken’s NEW Edging Brush, which allows your colorist the ability to detail and define the look to capture midnight effects with a downtown edge.
“Haircolor is totally the new makeup,” says Redken Artist Sean Godard, creator of Crystal’s bold look. “Gone are the days when one visited their colorist every six weeks for a standard touch up. With the latest technology used to ensure hair’s integrity is never compromised, now you can switch up your haircolor as often as you switch up your lipstick. Why settle for one look when Redken offers so many formulas to maximize the full potential of color expression?”