NYFW Redken for Ralph Lauren


This season, Redken Global Creative Director Guido capitalized on lustrous texture at Ralph Lauren’s FW 2017 Show. 

“The hair this season at Ralph Lauren is very on-trend with lustrous, air-dried texture. I’ve started out by prepping the hair with All Soft Shampoo and Conditioner to soften the look, then we’re taking a look at the girls’ natural dried texture and adding a bit of Glow Dry Style Enhancing Blow Dry Oil for soft shine while it dries.” – Guido

 

GET THE LOOK:

Prep hair with All Soft Shampoo and Conditioner to cleanse the hair and add softness and shine.

 

While hair is damp, apply a pea-size amount of Glow Dry Style Enhancing Blow Dry Oil to help create a softer texture and give added shine.

 

Create a center part using fingertips.

 

Allow hair to air dry.

 

Brush through the length with a boar-bristled brush to soften texture.

 

To add bend to the hair, use a curling iron on random sections and brush through.

 


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