Lane Bryant, the nation’s leader in fashion for women sizes 14 to 28, is proud to debut its latest designer collaboration—Prabal Gurung x Lane Bryant—with acclaimed ready-to-wear designer Prabal Gurung.
The 22-piece collection was created with the idea that style comes in every size and that women should not be defined by society’s notion of beauty. Bridging fashion and affordability the Prabal Gurung x Lane Bryant collection offers beautiful pieces for every budget with prices ranging for $38 to $198. This collection, on sale February 27 in-store and online at LaneBryant.com, breaks industry standards on fashion for the full figured woman and reminds everyone to love their body.
The campaign, will feature designer Prabal Gurung and supermodel Ashely Graham, highlighting the effortless fluidity of this collection that resonates both on and off camera. The new campaign, created by Laird + Partners and shot by famed fashion photographer duo, Inez and Vinoodh, beautifully captures the relationship between designer and muse in this groundbreaking collection. A series of online videos continue the dialogue with fun and flirty interactions between Prabal and Ashley as they discuss what inspires them. Prabal, inspired by Ashley’s fierce tenacity, believes that every size deserves the designer treatment and that belief translates into the campaign, showing that fashion comes in many forms. Using #ThisBody as his muse, Prabal has created a collection that finally gives women what they’ve been asking for – plus-size clothing that allow women to shine. #ThisBody deserves the designer treatment, because #ThisBody is an inspiration.
“We simply believe that all women should be seen and celebrated as they are. The collaboration of Prabal Gurung and Lane Bryant exemplifies that celebration by praising the female form and redefining the traditional standard of beauty. The groundbreaking designs and innovative vision that have made Prabal such a massive success come to life in each piece within this collection. We are thrilled to share Prabal’s designs with the Lane Bryant customer.” said Brian Beitler, Lane Bryant CMO.