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Madonna and her daughter Lola are unveiling the new Fall 2011 campaign for their Junior brand “Material Girl” which is available at Macy’s. The campaign was shot in NYC, and depicts the quintessential NYC scene featuring Kelly Osbourne throughout the city’s hottest landmarks like Times Square, Rockefeller Plaza, Soho, The West Village, Little Italy, and Chinatown. Kelly has managed to go from The Osbournes (no need to say anything more), to NYC fashionista, even to the extent of being the face of a brand backed by Madonna, in no time at all! She looks great, and we are really happy to see her thriving in the fashion world!